Clear Strategy instead of blind action.
Social media consulting for companies that want to know what works – and what doesn't.
Sometimes you don't need someone to do it – but someone to explain how.
Social media is constantly changing. What worked yesterday is outdated today. Often companies don't lack motivation, but the right strategy. Instead of blind actionism, we rely on sound analyses and clear plans. As your sparring partner, we help you use resources efficiently, avoid mistakes, and measurably achieve your goals.
Our Consulting Offers
Strategy Consulting
- Definition of measurable goals & KPIs
- Detailed target group & persona development
- Selection of relevant platforms
- Content strategy & topic clusters
Social Media Audit
- In-depth analysis of your channels
- Qualitative evaluation of content & design
- Benchmarking with competitors
- Concrete recommendations for action
Content Planning & Concepts
- Editorial plan development
- Visual concepts & mood boards
- Content formats & series
- Storytelling strategies
Sparring & Coaching
- Regular strategy calls & review appointments
- Constructive feedback on your drafts
- Quarterly strategy check-ins
- Ad-hoc support for acute questions
Who is Consulting For?
Companies with In-house Teams
Your team does good work but needs fresh impulses, professional exchange, or support with complex campaigns? We close knowledge gaps.
Startups & Founders
Resources are scarce. We show you how to achieve maximum impact with minimal budget and appear professional from day 1.
Marketing Managers
You need an external perspective to break internal structures or convince management of new paths? We provide the arguments.
Self-employed
You do everything yourself? We give you a common thread and efficient workflows so that social media doesn't become a time sink.
How Consulting Works
Initial Consultation
In 30 minutes, we get to know each other. We clarify your current situation, your biggest hurdles, and whether we are a good fit. Free & non-binding.
Analysis
We dive deep into your world. We analyze your previous activities, your target group, and your competition to understand the status quo.
Strategy
We develop a tailored roadmap. No standard solutions, but concrete measures that contribute to your resources and goals.
Support
The best strategy is useless without implementation. Upon request, we accompany you during implementation, are available for questions, and readjust.
Clemens Rößle
CEO & Social Media Strategist
As the founder of VARIAD, I have accompanied dozens of companies in finding their voice in the digital space. My approach is pragmatic and data-driven: no empty buzzwords, but strategies that translate into revenue or applications. I don't see myself as an external know-it-all, but as part of your team supporting you.
Common Questions about Consulting
What does consulting cost?
An initial conversation to get to know each other is always free and non-binding with us. The costs for further consultations, strategy workshops, or long-term support are calculated individually based on your needs and the project scope.
How does the initial consultation work?
Relaxed and targeted. We meet online (Zoom/Teams) or talk on the phone. You tell me where the shoe pinches, and I give a first assessment.
Online or on-site?
We work primarily digitally, but are very happy to come to your company personally for workshops or kick-offs in the Stuttgart/Heilbronn area.
What do I get after the consultation?
Depending on the package, you will receive a written strategy paper, audit protocols, editorial plan templates, or recordings of our workshops.
Can I continue on my own afterwards?
Absolutely. Our goal is "help for self-help". We give you the tools to successfully manage your channel yourself in the long term.
What if I want full service after all?
No problem. If you notice that you lack the time for implementation, we can seamlessly switch to our full-service support.
Ready for clarity in your social media strategy?
Let's find out in a free initial consultation how I can help you.
Non-binding • Approx. 30 Minutes • Online or by phone